Due partially to the New York Giants impressive upset triumph over the New England Patriots, early findings have shown that the rating for this years Super Bowl have increased between 6 and 9 percent from last years game.
Although Nielsen does not have clear numbers on how many people actually watched the game, Nielsen Media Research has shown that the Fox Broadcast had a 44.7 rating and a 66. Last year’s Super Bowl, between the Indianapolis Colts and the Chicago Bears, had a viewership of 93.2 million.
This year’s game has a chance of becoming the most-watched Super Bowl ever, and the second most-watched broadcast. The current most-watched Super Bowl was the 1996 game between the Dallas Cowboys and the Pittsburgh Steelers seen by 94.1 million, and the most-watched broadcast was the series finale of M-A-S-H which pulled in 106 million viewers.
TiVo has reported that the commercial were watched more than the game, and the average price of an advertisement was $2.7 million for a 30 second segment. TiVo maintains that the most watched commercial during the game was the E-trade advertisement that featured a baby talking about stocks.
