India's first televised swayamvar concluded in Mumbai on late Sunday with item girl Rakhi Sawant choosing Toronto-based Elesh Parujanwala as her life partner in a unique reality TV show.
In Rakhi ka Swayamvar, Rakhi made the final choice from the three finalists - from the original list of 16 contestants in 26 episodes. The other two finalists were young aspirant Manas Katyal and businessman Chhitiz Jain, both from New Delhi.
"I have been watching Elesh from day one. On and off the camera, he has been the same and has really taken care of me. He is everything I was looking for and I am glad to have found him on the Swayamvar. The swayamvar means finding a life partner and I have found Elesh.
"Today is our engagement. I am ready to get married now, but we need to understand each other better off camera. We will soon get married in front of all of you in keeping with all our traditions," Rakhi said after announcing her choice to a waiting audience across the country.
Decked up in red and gold lehenga-choli by Neeta Lulla and kundan jewellery, Rakhi looked a perfect bride.
Who will win Rakhi's hand?
Elesh, Manas and Chhitiz too were dressed for the occasion - in traditional sherwanis and turbans.
In the dramatic finale, she garlanded Elesh - as the audience clapped on.
The colourful event, held at the Hotel Leela Kampinsky in Mumbai on Sunday, saw a host of celebrities like choreographer Saroj Khan, actors Ravi Kishen and Ram Kapoor, who posed as brothers to the bride, apart from others like Smita Bansal and Sudha Shivpuri in the audience.