What’s the IPL funda? “Bollywood rules and business follows,” says brand domain expert Harish Bijoor.
And now the ruling faces of Bollywood are ruling the pitch as well. From SRK to Katrina, to Akshay Kumar and southern actor Vijay, all the biggies of tinselville are in the VIP boxes cheering for their fave teams. BT checks out which star ambassadors score the most. adds.
Kolkata Knight Riders: Shah Rukh Khan
According to Harish Bijoor, King Khan emerges at the top of the heap. “SRK is the best bet in the business and his endorsement value across all brands is very solid. So for the Kolkata Knight Riders and IPL itself, he’s the ultimate brand ambassador,” he says.
“I went for the opening match between the Royal Challengers and the Kolkata Knight Riders and realised that SRK was a bigger draw than the IPL. Everyone was more interested in seeing him than following the action on the pitch,” says Radio Mirchi RJ and actor Avinash Bhardwaj. “And even though Shah Rukh isn’t present at every match, he steals the show when he is,” he adds.
Kings XI Punjab: Preity Zinta
