Armor For Sleep will release Smile For Them on October 30th. The dark-pop-rock album with the single “Williamsburg” and standout track “Smile For Them” makes it clear that Armor For Sleep has taken notice of society’s fascination with self-made celebrity and reality stars… and they aren’t shy about it.
The video for “Williamsburg” will make its world premiere on TRL, MTV and mtvU October 29th, the day before the album hits stores. Shot with the intention to be a social commentary on the Hipster scene, the video gives a satirical lesson straight from the Hipster 101 classroom.