"This is the most authoritative book ever written about me... It's all essentially true," Hefner said.
According to one celebrity blogger, allegations in the book include that Hefner has engaged in gay sex and also once had a foursome with his wife, his brother and his sister-in-law.
The book is set to be released October 6, 2008. A description of it states:
"In this wise and penetrating biography, intellectual historian Steven Watts looks at what Hugh Hefner went onto become, and how he took America with him. Hefner became one of the most hated and envied celebrities in America, dating a long list of his magazine's beauties and always standing just barely on the wrong side of decency and moral uprightness."