When Cory Lerios was told that his group's T-shirt, adorned with its iconic sun and palm tree logo, was being worn by Will Ferrell and prominently featured in a trailer for Step Brothers, he didn't know how to react.
Although Lerios had previously given Sony Studios
permission to use the T-shirt, he had no idea how prominently it would be featured in the movie, which opens nationally July 25, after Ferrell reportedly picked it out from a wardrobe rack.
“We were amazed at how much Will was wearing it in the trailer,” said Cory, who formed the band in 1973 in San Francisco with guitarist/vocalist David Jenkins, drummer Steve Price and bassist Bud Cockrell. “When I started getting calls from people in the industry, friends and fans, saying you need to jump on this, I’m thinking jump on what?…”it’s just a shirt for God’s sake, but then again, it is like an ad for Pablo Cruise.” So, Dave and Cory decided to hunt down the exact jersey Will Farrell is wearing in the movie (it’s vintage Pablo Ware) and have a bunch made and at the very least spread ‘em around!
In fact, the first 30 legitimate members of the media who reply to this press release will receive a vintage Pablo Cruise T-shirt, like the one worn by Ferrell in the movie, which is sure to make you the envy of your friends.
The logo, which is a classic brand in itself, adorned the covers of the band’s 1977 breakthrough, platinum A&M album A Place in The Sun, as well as their ’78 Top 10 double platinum Worlds Away and the 1981 Reflector, showcasing the music’s carefree sun and fun vibe, equal parts the Beach Boys, Loggins & Messina and Jimmy Buffett. The group scored Top 10 singles with “Whatcha Gonna Do?” and “Love Will Find a Way,” and Top 20 hits with “I Want You Tonight” and “Cool Love” and “Don’t Want To Live Without It.”
The exposure couldn’t have come at a more perfect time, since original members, Cory Lerios (keyboards, vocals), David Jenkins (guitar, vocals) and Stephen Price (Drums) recently decided to get back together, play some shows and connect with their many, many fans once again, just for the fun of it!
“The reaction has been awesome,” says Jenkins. “We’ve been enjoying it so much, we have decided to continue. The old fans are turning out and now they’re bringing their kids with them and the kids are responding as if they’ve discovered their favorite new band.” Pablo has been playing fairs, casino’s and some selected smaller theaters and clubs and the “band is better than ever!” says Lerios. And, more importantly, “we’re having a great time.”
Both Lerios and Jenkins (Pablo’s songwriters) have stayed busy in the music world over their years away from the band. Lerios, for one, has stayed extremely busy for past 20 years as an Emmy Award-winning TV theme and score composer, working on such shows as Max Headroom, Days Of Our Lives, Disney’s Kim Possible and, for 12 years, one of the biggest shows ever to hit television, Baywatch. Jenkins scored a couple of #1 hits in the Country Music World with Southern Pacific (made up of members from the Doobie Bros. and Creedence Clearwater Revival) and he currently tours all over the U.S. with “Rock and Pop Masters,” when not Pabloizing!
The band’s “Love Will Find a Way,” was recently featured in one of CBS’s new, and much heralded, primetime shows, “Swingtown.” The pilot episode was entitled “Love will find a Way” as well. The band is currently in the works, planning their own reality based internet TV show entitled, “Pablo Cruise Tube.” to be filmed at Cory’s studio in Southern California.
“Pablo Cruise is still very vital,” says Dave. “We enjoy getting out there and playing. And if people are curious about us again because of the T-shirt, it’s a good thing and if their curiosity brings them out to see us live, they’ll be glad they did and….we’ll make ‘em a hell-of-a-deal on a shirt!”
“Having not been on the road for so many years, I didn’t really realize how much our music has meant to our fans,” adds Cory. “People literally come from across the country to see us, with vinyl records to sign and great stories about the first time they heard us. I think the fact that we haven’t been out playing for the last 20 years is working to our advantage and the music’s still feels fresh because we haven’t beaten it to death over the years,” says Lerios.
permission to use the T-shirt, he had no idea how prominently it would be featured in the movie, which opens nationally July 25, after Ferrell reportedly picked it out from a wardrobe rack.
The band’s “Love Will Find a Way,” was recently featured in one of CBS’s new, and much heralded, primetime shows, “Swingtown.” The pilot episode was entitled “Love will find a Way” as well. The band is currently in the works, planning their own reality based internet TV show entitled, “Pablo Cruise Tube.” to be filmed at Cory’s studio in 