Hose us down! Actor James Franco is the new spokesman for Gucci's men's fragrance and he's looking majorly hot in the commercial they just released for the cologne! Geez, how can he go from his pothead character in Pinapple Express to this dapper young guy in the commercial - we like it!
The film grossed $23.2 million on its opening weekend. For a buzzworthy song, check out the tune from the trailer called, "Paper Planes," by M.I.A - people are loving the single!