Anytime an expensive design house collaborates with a mass retailer to do a cheaper line, its usually something worth checking out. H&M's new collaboration with Marimekko is definitely something worth making the trip.
For those of you who are not familiar with textile house Marimekko, let me give you some background. The Finland company was started in the 1950's, and became famous after Jacqueline Kennedy wore the dresses during JFK's campaign for presidency.
H&M has recently signed on to do an affordable collection with Marimekko using fabulous prints from their archives. The collection has 70 pieces for women, men, and kids, and not only includes clothing, but bags, jewelry, and other accessories too. Definitely check out the Marimekko tribute yourself because the simple, sophisticated pieces are must haves for this season. It debuted yesterday, but I'm sure the pieces will go fast so get there while you can!
