The Warner Bros. Television Group is bringing the WB network back as an online video site that will feature original programming as well as re-runs of WB classics such as “Buffy the Vampire Slayer.”
The WB.com is supposed to target viewers between the age of 16 and 34, and the launch of the website is an attempt to attract the attention of younger viewers who, in the digital age, spread their time between watching television shows as they air, and catching the programs streamed online at their leisure.
For example, The CW’s Gossip Girl found a following online, but failed to pull in ratings for the Network, causing the WB/UPN merger to quit streaming the show’s latest episodes over the Internet. Warner Brother’s new website will attack the issue form the opposite direction.
Producer Josh Schwartz, the writer for The O.C. and Gossip Girl, will be creating a new show for the WB.com, and according to a statement form Warner Brothers, Schwartz’s program "takes viewers to the front of the line and behind the soundboard of a fictional Hollywood rock club."
