Tabloid favorite Paris Hilton may not be as popular as she thinks afterall.
The celebutante topped Los Angeles-based E-Poll Market Research, which provides appeal rankings for more than 3,000 celebrities, with 70 percent of the U.S. population calling her "overexposed."
Hilton's numbers are up slightly from a year ago and, on average, a celebrity in the peak if his or her career is between three and seven percent.
Britney Spears is number two on the list, and others include Lindsay Lohan and the Olsen twins.
Gerry Philpott, poll chief executive, said the 24/7 media saturation on celebrities expedites them to fame and leads to over-saturation in the public eye.
"You can go from zero to 60 in exposure like that," Philpott said. "And, for that matter, 60 to zero."
One such example? Number 11 Spencer Pratt, the annnoying bad boy of "The Hills."
But according to Jake Halpern, author of "Fame Junkies: The Hidden Truth Behind America's Favorite Addiction," stars like Pratt see any press as positive since he would not otherwise by a celebrity.
"You're only a celebrity as long as you’re in the dialogue of popular culture," Halpern said. And if you don't have your work, be it a movie or album, to keep you in that dialogue, you are forced to rely on exposure."
