It’s not Salman Khan but Katrina Kaif who’s hogging the posters of Subhash Ghai’s film Yuvvraaj in Mumbai.
Given the film’s title, one would have expected Salman Khan (who plays Yuvraj) to be on the posters. But surprise, surprise. Sallu miyan is nowhere on the billboards and it’s his gorgeous squeeze Katrina who is seen playing the Cello in the posters.
The insiders reveal that this kind of publicity is unconventional, where an actress is given so much importance for the promotion of the movie.
Director-producer Subhash Ghai says the film’s publicity is divided in phases. Since ‘Yuvvraaj’ is essentially a musical drama, Ghai says it makes sense to have Katrina with a Cello on the first posters as it signifies the film’s theme - ‘music begins’.
‘Yuvvraaj’ has its soul in music, that’s why Ghai has ensured the presence of lyricist Gulzar and music director A R Rahman at the major functions.
It’s been ages in Bollywood since a women-oriented film or publicity was done. Few days back Bipasha Basu said that industry is male dominated. Now with this kind of importance given to an actress we can expect some changes in mindsets in our film industry.
The lady at the centre of it all, Katrina, herself is happy about the posters and confesses that she liked the picture which is used in them. In fact, Katrina looks so graceful in the image that Salman Khan has already toyed with the idea of making a painting of it.
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